From Bain Consultant To Natural Soap Executive

Josh Friedman, Dr. Squatch's Chief Marketing Officer

From Bain Consultant to Natural Soap Executive

Friedman's Career Journey

Josh Friedman, a former Bain consultant and 27-year-old, joined Dr. Squatch, a natural soap maker. Friedman's LinkedIn profile highlights his professional experience in various roles across several companies, including Bridgewater Associates, where he began his career in 2015.

TikTok Strategy for Dr. Squatch

Friedman emphasized TikTok's unique growth, particularly among younger users, as a key reason for focusing on the platform. The company's marketing strategy aims to connect with this target audience.

Dr. Squatch's Super Bowl Debut

Friedman and Dr. Squatch's CEO, Jack Haldrup, discussed the company's decision to participate in its first Super Bowl advertisement. The advertisement aimed to generate excitement and awareness for the brand.